HOW THE FARM GOT TO WHERE IT IS TODAY

    Kyle Eckert was born February 15, 1991, and graduated Gaylord High school in 2009. He attended Michigan State University studying animal science. After just 1 year of college realized he did not want to be in a class room, instead he wanted to be on the farm learning with his hands. He developed a passion for whitetail deer while helping his father build BR2 Whitetails, one of the largest deer farms in the state of Michigan. Shortly after leaving college Kyle put his focus on Ultimate Whitetails LLC, Pauls hunting ranch located in Johannesburgh Michigan. Kyle and his two cousins Luke and Wilby completed the the fence perimeter and built the new hunting lodge with a local builder. After the ranch was complete Kyle managed the new hunting ranch for Paul which he continues to still do to this day. Kyle's Grandpa Merle was the one care taking the farm while Kyle was away building the ranch and he suffered some health issues that took him away from the farm. With his grandpa not being able to be at the farm Kyle stepped up and continued to manage both places. As time went on Paul's Plumbing and Heating Business continued to grow and he had less time to help out on the farm so he had to lean on Kyle for more. Kyle started planning breedings, taking over all the sales and was the one developing marketing strategies to take the business to the next level. Kyle has always had a creative eye so when he started to push the marketing for BR2 Whitetails it was no surprise to see his marketing campaign take off. Over the years he has elevated BR2 Whitetails to a level none of them thought was possible and turned it into a business that was profitable. When talking to people about Kyle and BR2 Whitetails there was one thing that stood out, even though Kyle had so much on his plate he was still willing to drop everything to help a fellow farmer in need. It could of been for marketing, animal health, new construction or creating a business plan, it did not matter what the call was about it, he would always take it and give them his best effort to handle the situation. It did not matter if you had ever bought deer from BR2 Whitetails or not, he treated everyone the same way. Kyle has always said they measure the success of their breeding operation by the success of their customers breeding programs and without that to show for they have done nothing for the industry. This has held true through their whole deer farming career and is what has kept BR2 Whitetails amongst the top of the deer breeders in the state. They have watched customers also win typical and non typical awards at the national level validating what they have lived by for so long. Since taking over as the owner of BR2 Whitetails nothing has changed. You still will see the lights on at the office until 3 a.m. building ads for fellow deer farmers and the United Deer Farmers of Michigan organization. Kyle's all in attitude is what drove him to purchase BR2 Whitetails from his parents Paul and Dana Eckert when the opportunity came. Although Kyle is still very young he is a true role model in the whitetail industry.